Media Revelation #9 (Appeals of Media)

My next revelation comes form page 81 and 82 where Hilliard describes the various types of appeals used in most forms of media. He touches on three types being the ethical, logical, and emotional appeals. The first thing I could think of when reading this section was the K-fee commercial we watched in class on youtube. I was unsure which of these appeals a commercial like that would fall into although if I were to guess I would say emotional appeal due to the fact that the point behind it is to scare the hell out of the audience or viewer. When I searched for the video on youtube I was surprised to see that K-fee has multiple commercials based on this theme, this tells me that this technique must be working for them to keep using it in that way.