News Story Script: How USA Skiers Struck Gold (Sports Illustrated)

SCENE #1: NEWS REEL INTRODUCTION- SPIRALING SPORTS SCREEN SHOTS.

Techno crunch sound effects and beat.

SCENE #2: "SI INSIDER REPORT" HEADING ON SCREEN.

Techno crunch beat and sound effects fade out.

SCENE #3: ESTABLISHING SHOT- NEWS ANCHOR STANDING INFRONT OF "SI INSIDER REPORT" SCREEN. TITLE BOX POPS UP ON BOTTOM OF SCREEN WITH ANCHORS NAME AND POSITION.

Maggie Grey: It's been a great run for team USA, on the slopes.

SCENE #4: SLIDING PHOTOS ENTER SCREEN- LINDSEY VONN, BODIE MILLER, JULIA MANCUSIO.

Maggie Grey: Tim Layden, our senior writer for Sports Illustrated, joins us from Vancouver.

SCENE #5: PHOTOS SLIDE OFF SCREEN TO SHOW MAGGIE, WITH PHOTO OF BODIE TO HER LEFT.

Maggie Grey: Tim, it seems like every morning we wake up and another American has won another Alpine medal. How is that happening?

SCENE #6: PHOTO OF LINDSEY VONN KISSING GOLD MEDAL, WITH TITLE BOX UNDERNEATH SHOWING TIM LAYDEN'S NAME AND POSITION.

Tim Layden: You know, it's a combination of things Maggie.

SCENE #7: TRANSITION TO PHOTO OF VONN ON COVER OF SPORTS ILLUSTRATED.

UNFINISHED

Panasonic commercial mash script draft

SCENE #1: ZOOM SHOT- CANADIAN MOUNTAIN TOPS.

High pitched whistle sound effect.

Narrator: This is our back yard.

SCENE #2: ESTABLISHING SHOT- WHISTLER BLACKHOLM.

High pitched sound effect continues, scene transition sound effect.

Narrator: This is our hill.

SCENE #3: CLOSE-UP SHOT- SKI RACER'S BOOT.

SCENE #4: CLOSE-UP SHOT- BOOT CLICKING INTO BINDING.

SCENE #5: CLOSE-UP SHOT- SKIS CHATTERING IN STARTING GATE.

SCENE #6: ESTABLISHING SHOT- RACER IN STARTING GATE.

SCENE #7: CLOSE-UP SHOT- SKI RACER'S FACE OF DETERMINATION.

SCENE #8: ACTION SHOT- RACER PUSHING OUT OF STARTING GATE.

SCENE #9: ACTION SHOT- RACER SKIS PAST FIRST RED GATE.

SCENE #10: ACTION SHOT- RACER AIRS PAST BLUE GATE.

SCENE #11: ACTION SHOT- RACER HELMET CAM TOWARD RED GATE.

SCENE #12: ACTION SHOT- RACER TUCKS BY RED GATE.

SCENE #13: ACTION SHOT- RACER ZOOMS BY BLUE GATE.

SCENE #14: FOLLOWING SHOT- RACER MAKING LEFT TURN.

SCENE #15: PANNING SIDEWAYS SHOT- RACER TURNS PAST RED GATE, THEN BLUE GATE.

SCENE #16: PANNING DOWN SHOT- RACER SKIS AT CAMERA, POSITIONED UNDER BLUE GATE.

SCENE #17: ACTION SHOT- RACER AIRS AFTER RED GATE.

SCENE #18: ACTION SHOT- RACER AIRS PAST BLUE GATE.

SCENE #19: CLOSE-UP SHOT- RACER FLYS BY LAST BLUE GATE, SHOOTING SNOW INTO AIR.

Banned Superbowl Godaddy.com commercial script.

SCENE #1: ESTABLISHING SHOT- OUTSIDE LOLA'S MANSION- DANICA, LOLA, FANCY CAR.

Cheesy keyboard music.

Danica: Meet Lola

Lola: Mmmm. Hmmm.

SCENE #2: CLOSE-UP SHOT- ON LOLA'S FOOTBALL PORTRAIT.

Cheesy keyboard music continues.

Danica: The day he retired from football...

SCENE #3: CLOSE-UP SHOT- ON DANICA STANDING BY PORTRAIT.

Cheesy keyboard music continues.

Danica: ...Lola started chasing his biggest dream.

SCENE #4: ZOOM SHOT- LOLA WITH GIRLS IN ROOM WITH CHANDELIER, DANICA WALKS IN.

Cheesy keyboard music continues.

Danica: A business of his own. Lola's first step? He built his website...

SCENE #5: CLOSE-UP SHOT- ON LOLA'S FACE, WITH HAND COVERING MOUTH.

Cheesy keyboard music continues.

Danica: ...With godaddy.com

SCENE #6: ESTABLISHING SHOT- LOLA INFRONT OF COMPUTER, WITH DANICA TO HIS LEFT.

Cheesy keyboard music continues.

Danica: And, with godaddy's easy-to-use ecommerce tools, Lola...

SCENE #7: CLOSE-UP SHOT- LOLA'S COMPUTER SCREEN, WITH HIS WEBPAGE DISPLAYED.

Cheesy keyboard music continues.

Danica: ...Was soon selling his own line to the world.

SCENE #8: CLOSE-UP SHOT- LOLA'S FACE.

Cheesy keyboard music continues.

Lola: Ooooh weee!

SCENE #9: ESTABLISHING SHOT- OUTSIDE MANSION, DANICA AND LOLA BY POOL.

Cheesy keyboard music continues.

Danica: Lola dreams big...

Lola: Uhh huh.

Danica: ...And who's to argue?

SCENE #10 SCREEN SHOT- GODADDY'S LOGO

Intense sound effects as words slide on screen. Godaddy song.

Danica: See more now, at godaddy.com

President Obama's State of The Union Adress:

Triune Brain:

Neocortex- Much of Obama's speech is highly informational, therefore we must use our neocortex to analyze that information to make out our own opinions about the message of his speech.

Reptillian- Some of the things Obama brings up in his speech are topics that illicit fear from many Americans (national debt, bailouts, recessionary state of the economy, etc). Fear is an emotion that is often linked to the reptillian brain, therefore Obama is appealing to this portion of the brain to get his message across.

Eight Trends:

Aesthetic Shift- This text shows an aesthetic shift because it can be viewed not only on youtube, but on the White House youtube channel. This shows that even the nations capital has accpeted, and put to use the tool of convergence within the world of Web 2.0.

Cultural Shift- Throughout much of his speech, Obama talks about keeping an eye on the nations large corporations and banks to moniter what they are doing with their money, and making sure they are spending it appropriately. This shows a shift toward surveillance for companies and banks that were much more private about their spending before.

Seven Principles:

Production Techniques- wide array of camera angles and close-up shots on Obama and other well-known figures in the audience, such as audience reaction shots.

Pacing- The President speaks at a pace that is clear, concise and understandable. He uses many pauses to let his message sink in and let his audience process the information he is giving them.

Techniques of Persuasion:

Group Dynamics- "My Fellow Americans."

Nostalgia- Various times of strife in American history (Great Depression).

Scientific Evidence- 1 in 10 Americans can't find work.

Humor- Root canal reference.

Thesis: Though many have critisized Obama in taking too long to solve problems he argues that the big problems that our nation is facing don't get solved overnight, and there is a long haul ahead to get us back on the right track.