My last media revelation comes from page 104 where Hilliard describes the testimonial. He states how celebrities are a common choice for testimonials because they trigger the emotional appeals of prestige, power, and good taste. He also states how often times testimonial only works if the audience truly believes that the celebrity really believes what he or she is advocating in the ad. I found this funny because I notice ads all the time that feature celebrity testimonials, but are designed solely to be humorous and the celebrity never really pitches the product or service to the audience what so ever. A good example of this that I found was a Geico commercial featuring LIttle Richard.
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