Sunday, April 18, 2010

Media Meditation #5 (Everyday Is A Saturday)

Throughout my entire life, one of my most prominent passions has always been skiing. I ski raced for many years when I was younger, as well as my junior and senior year of high school. For this reason , many of my meditations will be focused on this topic. I was first introduced to this video when my girlfriend posted it on my wall on facebook, after hearing the title song for the video at my apartment. The video peaked my interest and lead me to look into Poor Boyz Productions further.



When analyzing how this video influences our Triune Brain, it is easy to see that the text takes root in our Limbic Brain. The music starts quietly in the introduction of the video, with small bits of text to exercise our Neocortex. Then it busts out into a powerful breakdown beat that is more than appropriate for the intense ski clips, which are stitched together to fit with the music perfectly. A little less obvious is the influence this text has on its audience's Reptillian Brain. Before the music comes in, we hear the sound of thunder echoing of distant mountains and the narrators voice introducing the title for the trailer.

http://poorboyz.com/

Poor Boyz Productions is a film production agency, focused predominantly in the sport of skiing, founded by former professional mogul skier and avid surfer Johnny Decesare. Like most ski film producers, Poor Boyz usually comes out with an annual film debuting right at the start of ski season. This is a great example of how Poor Boyz uses timing to sell their films. They intentionally release the film just before ski season, so that all the skiers want to see the film to get pumped for the coming season. Poor Boyz Productions is also one of the many current companies to use convergence to put the word out for their films. They have their own website and many trailers on youtube, which in my case, end up circulating around social networking sites like facebook.
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