FIFA 10 is a newly released, highly realistic soccer video game for Playstation 3. My roommate, being an avid soccer fan, purchased a PS3 as soon as this game came out a few weeks ago for the soul purpose of playing this particular game. We battle it out as our favorite teams on the soccer field and often get wrapped up in the games, as if it were an actual soccer game on television. The lifelike graphics and camera angles make the game actually look like you're watching a real soccer game which makes the game almost as much fun to watch as it is to play. After playing and studying the game for the past two weeks or so, it's easy to see how our four media tool sets come into play.
One main principle, from tool set #3, used in this video game is reality construction. EA Sports wants their audiences to feel like they are actually there playing the game head to head against the pros. This principle is taken to new heights with the new feature of FIFA 10 called "Be A Pro" mode. This allows the player to design their own character, from what he looks like, to the team he plays for, even to which foot is his dominant. All of this combined with high definition graphics, incredible audio sound effects, and a catchy rhythmic soundtrack puts the player in the mind set that they are in the game.
One highly noticeable persuasive technique used in this game is symbols. From the players jerseys, to the billboards lining the stadium, there are symbols everywhere for several companies. On the players jerseys easily recognizable logos can be seen, such as Nike, Adidas, and AIG. There are also the symbols for the teams they play for, such as Arsenal or Chelsea. The billboards tie into the principle of ownership. Since EA Sports created the game, their logo is all over the place, as are billboards for FIFA.com, which is affiliated with real-life international professional soccer.
http://fifa.easports.com/home.action
http://www.fifa.com/
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